I don’t know about you, but when I try to learn a new skill or improve in a certain area, I’m very impatient with my progress. I have the idea that I should be an expert, even though I’m just getting started. Truth be told, there are many factors that cause me to feel that way, but I venture to believe that I’m not alone. No one wants to be the rookie, but every master started somewhere.
Three words have never been more misunderstood: brand, identity, and logo. In this age of digital marketing, everyone is a “graphic designer”. You’ll hear these self-proclaimed experts offer to, “design your brand for you.” Let me be clear: You, nor any designer, can CREATE your brand.
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